On your Nike

Every year, Nike gives a Big Name Director a Big budget and presumably a Big salary to make an Epic, overblown advert for them. They really take their branding seriously. Nike is life or death in Nike adverts. Anyway, Michael Mann did it in grand style a couple of years ago, as did David Fincher last year. Well, they've stuck with Fincher again for this year, and whatever you think of him taking corporate green, or whatever your opinion of what Americans call "football", or even if you think he sucks as a director, this is a beautiful piece of film-making from start to finish.